01
Athly
02
Origin
03
The Problem
04
The Solution
05
The App
06
Why Us
07
Athlete Traction
08
Athlete Calibre
09
Fan Traction
10
Business Model
11
Supply-Side Expansion
12
The Platform
13
Fundraising
ESC to close
ATHLY
The world's best athletes, at scale
Origin
2022
Bootstrapped WASH: coaching business with top Aus athlete, Will Ashcroft
2024
Built to 3,000 paid users
2025
Started Ignition Group agency to build brands for Aus athletes & creators
2026
Founded Athly
The Problem
Fans are desperate for guidance from their idols, but athletes can't deliver it at scale
Athlete leaves $240k ARR per 100k followers on the table
Athletes have paid us up to $10k upfront in the past to solve this for them
The Solution
Meet Tim Tszyu's twin
One-time athlete input → infinitely scalable clone
The App
The first application: a personal mentor for the athletes' fans. $29/month
Daily Sessions
Direct Line
Video Review
Measured Progress
Why Us
We've built this before. Now, to scale.
Joey
CEO
Joey
Legal background
Proven access to athletes
Spoken to all top Aus managers
Tom
Product Lead
Tom
Knows exactly who pays, and why
Founded and scaled 4 similar apps to 3,000 users for singular athletes
Ben
CTO
Ben
5+ years experience
5+ consumer apps shipped
2 start-ups
Athlete Traction
Feb '26 — now
100+
Athletes interested
20
Signed LOIs
2.4M
Combined reach
"This is actually insane!"
Callum Robson · Manager
"Very much interested."
Payne Haas · Manager
"Super keen on this!"
Andrew Nabbout · Athlete
Athlete Calibre
We're taking over Australia. Now, we're going global.
AFL
TOP 10
1Bailey Smith
2Nick Daicos
3Harley Reid
4Marcus Bontempelli
5Christian Petracca
6Izak Rankine
7Isaac Heeney
8Patrick Cripps
9Nick Watson
10Charlie Curnow
NRL
TOP 10
1James Tedesco
2Payne Haas
3Nathan Cleary
4Reece Walsh
5Isaiya Katoa
6Blayke Brailey
7Eliesa Katoa
8Joseph Tapine
9Cameron Munster
10Terrell May
Cricket
TOP 10
1Travis Head
2Steve Smith
3Alex Carey
4Marnus Labuschagne
5Cam Green
6Mitchell Starc
7Pat Cummins
8Scott Boland
9Josh Hazlewood
10Nathan Lyon
Other
Tim Tszyu (Boxing · #1 in 2024)
Kyle Chalmers (Swimming · 9 Olympic medals)
Shayna Jack (Swimming · 2 Olympic gold)
Malcolm Marx (Rugby · #4 in world)
RG Snyman (Rugby · #6 in world)
Fred Warner (NFL · #13 ranked)
Pat Surtain (NFL · #6 ranked)
In conversation with Athly
afl.com.au · zerotackle.com.au · icc-cricket.com · espn.com
Total IG Followers: 11M Avg: 478K
Fan Traction
WASH — one athlete to 3,000 users in 18 months. The demand is there.
Tested the solution end-to-end with a Socceroo and onboarded a paying-user cohort.
Launching late June with 2 marquee athletes at $50K ARR per athlete.
Projected 18-month trajectory · gross MRR & subscribers
Business Model
One athlete with 100k followers equals
Instagram followers
100,000
Follower conversion rate
0.625%
Avg. revenue per user
$32 / mo
Gross MRR per athlete
$20,000 / mo
Athlete rev share (72%)
−$14,400
COGS  ($0.50/mo/user)
−$313
Net MRR to Athly
$5,287
Minimal CAC — leveraging the athlete's name and organic audience
Supply-Side Expansion
Supply-side growth · gamechangers model
From 2 to 150 athletes by Dec 2027
$32.4Mgross ARR run-rate
Green = validated interest
Athletes onboarded · monthly
Countries   Australia · NZ · UK · South Africa · USA · India · Canada · Europe
Categories   AFL · NRL · Cricket · Soccer · Solo · Baseball · NFL · Basketball
Moat & defensibility — a game of speed
01 A game of speed — and we've run this playbook before, with conversion we can prove.
02 We win adoption first: a clear use-case with immediate returns, not generic cloning.
03 Prove results for one athlete, then sign mass deals with large management agencies.
04 Then shift to a Spotify / Netflix model — fans pay for Athly-wide access.
Compound mechanisms · all validated
Referral Flywheel
VALIDATED
Managers and athletes earn referral bonuses
Revenue Guarantee
VALIDATED
Top global athletes in via a small revenue guarantee
Catalogue & Trust
VALIDATED
Athletes and managers are driven by results we'll own
The Platform
First application · live now
The mentorship app — just the start
01Integrate into wearables — live mentorship while you train
02Gamified skill rankings built on real, measured ability
03Athlete-side platform — frictionless onboarding & management
The asset we own
One athlete-IP catalogue, many surfaces
The same IP that powers the app licenses out to new applications:
Brands Media Federations
The app's interaction data decides what we build next.
Long-term vision
One platform that monetises all of the world's best athletes — at scale, in a revolutionary way.
Fundraising
AUD $260k pre-seed closed
Next Step
Use launch to prove repeatable revenue per athlete model
Why Drive By DraftKings
Thesis Alignment
Portfolio Synergy
Strategic Value