01
Athly
02
The Problem
03
Track Record
04
The Solution
05
Proof of Concept
06
Athletes Want In
07
Athlete Calibre
08
Fans Love It
09
Fans Love It
10
Fans Love It
11
The Model at Scale
12
Next Steps
ESC to close
ATHLY
The world's best athletes, at scale
The Problem
An athlete’s IP is their most valuable commercial asset, but they can’t deliver it at scale.
Athletes leave $70k ARR per 100k followers on the table
Athletes have paid us up to $10k upfront in the past to solve this for them
Track Record
We found the problem and proved it manually first
2022–24 (18 months)
Business with AFL star, Will Ashcroft
Built to 3k paying subscribers
2025 (6 months)
Started agency & built brands for 4 other athletes / creators:
Emily Condon (Matildas)
Isaac Butterfield (566K IG)
SlimBros (180K IG)
Callum Robson (WSL)
2026
ATHLY
Joey
Joey
CEO
Tom
Tom
Product
Ben
Ben
CTO
The Solution
Meet Tim Tszyu’s twin
01
Public scrape
Interviews, footage, social media, perception.
02
Athlete input
A <60-min guided session in their voice on how they train and think.
03
Athlete refinement
They review and critique the output.
04
Encoding
An agentic RAG expert mentor AI twin.
Proof of Concept
The first surface we built is the one we'd already proven by hand: a personal mentor for the athlete's fans.
Daily Sessions
Direct Line
Video Review
Measured Progress
Athletes Want In
Feb '26 — now
100+
Athletes interested
25*
Signed LOIs
8
Signed partnerships
3M
Combined reach
* Includes an agreement from Australia's top management agency, encompassing 600+ athletes.
Athlete Calibre
We're talking to the best.
AFL
TOP 10
1Bailey Smith
2Nick Daicos
3Harley Reid
4Marcus Bontempelli
5Christian Petracca
6Izak Rankine
7Isaac Heeney
8Patrick Cripps
9Nick Watson
10Charlie Curnow
NRL
TOP 10
1James Tedesco
2Payne Haas
3Nathan Cleary
4Reece Walsh
5Isaiya Katoa
6Blayke Brailey
7Eliesa Katoa
8Joseph Tapine
9Cameron Munster
10Terrell May
Cricket
TOP 10
1Travis Head
2Steve Smith
3Alex Carey
4Marnus Labuschagne
5Cam Green
6Mitchell Starc
7Pat Cummins
8Scott Boland
9Josh Hazlewood
10Nathan Lyon
USA
Cory Sandhagen (UFC · #2)
Fred Warner (NFL · #13 ranked)
Pat Surtain (NFL · #6 ranked)
Calvin Ridley (NFL · WR)
Jahmyr Gibbs (NFL · RB)
Puka Nacua (NFL · WR)
Other
Tim Tszyu (Boxing · #1 in 2024)
Kyle Chalmers (Swimming · 9 Olympic medals)
Shayna Jack (Swimming · 2 Olympic gold)
Malcolm Marx (Rugby · #4 in world)
RG Snyman (Rugby · #6 in world)
Athlete or agent in conversation with Athly
afl.com.au · zerotackle.com.au · icc-cricket.com · espn.com
Total IG Followers: 11M Avg: 478K
Fans Love It
On 1st Sep, we opened $58 founding member applications with our 3 smallest athletes…
…it included committing to weekly founder calls and a direct WhatsApp feedback line…
Fans Love It
250 people applied in the first 72 hours…
…we’ve accepted and onboarded 50 of them…
Fans Love It
…and it’s already part of their daily routine.
Each user sends >1 messages per day, on average
Most users returning weekly
Average session length of 8 minutes
The Model at Scale
Extrapolating across our existing LOIs = $2.1M gross ARR
Total followers
3M
Follower to paid conversion
0.2%
ARPU
$29 / mo
Gross ARR
$2.1M
Athlete rev share
−72%
Net ARR to Athly
$584K
Next Steps
End of 2026
6 athletes live across 4 countries (incl. USA)
Key app improvements: coach proactivity, native app, video review
Build owned distribution off athlete NIL
Target <10% monthly churn
June 2027
Activate brand & retail monetisation (partnership signed)
Activate mass agency athlete deals (partnership signed)
Core team built & 10m followers worth of athletes signed
Target <8% monthly churn
End of 2027
Launch ‘Spotify’ model (one subscription across all athletes)
Use data to begin scoping future consumer applications of AI twins
10m followers worth of athletes live, in all key markets
~15,000 paid users @ <8% monthly churn
Vision The infrastructure layer that converts every athlete’s IP into a permanent, scalable revenue asset.